We invest in culturally relevant, purpose-driven brands, with visionary leadership, serving the New General Market
New Voices Fund is a thesis-driven venture capital firm, comprised of career investors and former founders and operators, aiming to amplify the voices and needs of the New General Market.
We go beyond providing capital and leverage our ecosystem to increase a brand’s likelihood of success.
We invest in brands that go beyond serving specific communities—instead, they serve the universal needs of today’s consumers who are becoming more diverse and interconnected than ever before, where the lines that once defined separate communities are blurring, leading to a richer tapestry of needs"
We believe that in the Consumer Industry, brands serving the New General Market will become the category-leaders of tomorrow.
The New General Market is an amalgamation of cultures, ethnicities and demographics aligned against commonalities, need states and lifestyles.
This is not a segmentation approach; it is an approach of inclusion, and that’s what we’re betting on.
The New Voices Fund team combines a long history of deep operating expertise and investment success, with over 100 years of cumulative experience in the consumer industry.